Dr. Pranav Nirmalbhai Shah
Dr. Suhani P. Shah
Teeth Whitening
                             
Who is most likely to whiten ?

Females:
18-49 years of age.
Some college or college educated.
Household income of Rs. 30,000+
Employed outside the home (majority full-time)
Half married, half single/divorced/widowed.

Males:
24-45 years of age.
Some college or college educated.
Household income of Rs. 30,000+
Half married, half single/divorced/widowed.

Why do they want to whiten ?

Just want to look their best/slow signs of aging.
Dentists/Orthodontists recommendations they whiten.
Improve their confidence.
Somewhat to very dissatisfied with OTC products.
Be more attractive.
Positive effect on their career.
Spouse or partner recommended they do it.
Adopted habits that promote teeth yellowing
(i.e., coffee, cola, tobacco, red wine, etc.).

What tested messages intrigued them most ?

Get more confidence in your smile.
The dentist's prescription for whitest teeth.
Recapture that youthful smile.
A whiter smile is just minutes a day for 1 week.
Get dentist strength whitening at an affordable price.
Overcome the effects of coffee, tobacco and food stains in just minutes a day for one week.

Exceptional Results

There are many methods of improving the appearance of the teeth. The best method will vary from patient to patient. The following two cases show how differing methods produced excellent long term results.